Alibaba targets the luxury market
Alibaba has bought e-commerce business, Kaola, from NetEase for about $2 billion, adding a platform that specializes in supplying curated luxury goods from abroad to domestic consumers . Alibaba, which is looking for new revenue drivers as the e-commerce market at home matures, will also invest $700 million for a minority stake in Netease’s music streaming arm as it takes on Chinese market leader Tencent Music. The long-rumored Kaola deal and the music investment highlight at once a defensive move to keep niche growth players out of the hands of e-commerce rivals such as Pinduoduo and Alibaba’s flexibility in adopting new strategies . Kaola, launched by NetEase in 2015, aggressively targets shoppers in China by offering products from top brands such as Gucci, Shisheido and Burberry, primarily sourcing goods directly from suppliers to resell to consumers. Its more curated product line up based on popularity ensures it a loyal consumer base of shoppers, whereas Alibaba’s Tmall a